Here is a quick glossary of some of the most common words you might hear when talking about planning a video.

Identify a need

Concept: The overarching idea for your video. 

Creative Brief: a creative brief is an overview or brief on what your video is about, who it is for, how long the video will run for, when and where it will be hosted and posted.   

Target audience: this is the group of people that your video will be shown to. 

Stakeholders: are the people who are invested in the video project. 

Video Goals

KPI: or Key Performance Indicators. How you will measure the success of the video. Take a look at our article on setting goals and KPIs for your video

Call to action: the message  at the end of your video to encourage your audience to complete an action such as liking, commenting or sharing your video. Read our article on How to create an effective call to action to learn more. 

Scripting and Video Structure

Storyboard: a sequence of drawings, typically with some directions and dialogue, representing the shots planned for your video. 

Script: the written direction, and speech for what will occur in your video. A script can also include what cutaways you are going to include, music or sound effects. 

Video plan: here at Shootsta we combine Creative Brief, Script and Storyboard in one document; a video plan To learn more read our Why you should plan  and How to plan article where you can find our Video Plan template. 

Cutaways:  video footage which is  used to show what your presenter is talking about. Cutaways are great to utilise during a piece to camera when the only shot you have is your presenter talking. This helps to keep your audience engaged in your video. Want to learn more about how to film cutaways?  Stay tuned for a new article coming soon. 

Video Type

Video type: this refers to the style of video you are creating. For example, a piece to camera, interview, tutorial, event video or visual storytelling.

Speech driven video: this style of video is as the title suggests, verbally driven. Examples of this are pieces to camera, a one person interview or a two person interview

Visual driven video:  this style of video is visually driven, rather than verbally. This usually includes videos that are tutorials, event videos or visual storytelling.

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