For maximum engagement, consider which hours of the day your target audience is most active on the platform you’ve chosen. Posts that attract high engagement (comments, likes, shares etc.) shortly after posting are boosted by the platform and pushed to a greater number of people. In other words, it's posting at the right time on can be a game changer for engagement. 

When is the best time to post? 

It is best to post when your audience is most active on social media, for example at lunchtime, or during transit to and from work. There are other great times to post too, but these do change from platform to platform, so take a look at the table below to see which day and time is right for your video . 

What is the best time to post on specific platforms?

Want to know more about social media posting best practices? Make sure to check out these articles too:

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