How to Script and Storyboard
Mark Horton avatar
Written by Mark Horton
Updated over a week ago

Once you've set your goals, it's time to start your script and storyboard. Use the Shootsta Video Plan to build your script and storyboard in the one place.

If you're after something even simpler, check out the Shootsta Script Template.

Not sure where to start? For a speech-driven video like a piece to camera or an interview, start with the script section in the Video Plan Template. For a visuals-driven video like a tutorial or event video, start with the storyboard section in the Video Plan Template.


  • Keep it short. The shorter your video, the more likely people are to watch it all the way through. Check out our article on optimal video lengths to find out how long your video should be.

  • Time yourself. Set the stopwatch on your phone and read the script aloud for the best approximation of the length of your video. If you can’t script because you’re filming an interview, allocate specific amounts of time for the responses and stick to it.

  • Be a human. There’s a big difference between written and spoken language. You want your script to sound like something a real human might say. Read your script aloud to make sure that your language sounds natural, and that your sentences aren’t too long.

  • Stay on topic. The best videos have a single key message. If your script has multiple points, make sure that they are all directly related to your single key message.

  • Use signposts. Letting your audience know where they are in the video keeps them more engaged, e.g. “There are three tips...”, Tip number one...”, “The second tip...", and "Finally…” 


Not a master illustrator? Not a problem! Rather than dusting off those coloured pencils, building your storyboard on a computer using our Video Plan will save you a huge amount of time and effort.

  • Use screenshots. Find videos that you’ve done before or that you like, and take screenshots to illustrate what you’re planning for your next video. You can use the Image Description to note any differences in talent or location.

  • Use pictures. Know that you need a cutaway of an office kitchen? A quick Google Images search will give you plenty of material for your storyboard, even if it’s not exactly the same as what you’ll be capturing on the day of the shoot.

  • Scout and snap. Take your phone or the Shootsta camera with you and visit the filming location. Take photos of a stand-in where you'll film. Drop these photos into your storyboard for a really clear indication of how your shoot is going to look. Bonus: scouting your location in advance also means that you’ll have an appreciation of how well lit, loud, and busy it is!

As you get your planning underway, check out our articles on planning a piece to camera, a 1-person interview, and a 2-person interview.

Need help or have questions? Contact us. We'd love to help!

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