So you have your video filmed, edited and ready to be posted. Great! Now what? Here are some things you want to consider when posting your video.
An attractive thumbnail
The thumbnail of your video provides information on the usefulness of your video: who the video is for and what it will be about. This allows your viewer to decide on whether they want to watch it. Read our article on how to create a good thumbnail for more info!
An intriguing title
Keep it to the point and try to use strong, vivid language. The best titles have:
Questions e.g. “What's the best way to set up your CRM?”
Numbers e.g. “7 steps to setting up your CRM .”
Superlatives e.g. “The ultimate way to set up your CRM.”
Pro tip: make sure your title complements your thumbnail!
This is the written description of your video. It needs to spark interest in your video, and include a clear call to action. For more tips and tricks check out our article on how to write a good video description or post copy.
Having captions in your videos is all about enabling:
Mobile viewers to watch your video without sound
Search engines to read the content of your video via SRT-files and make it rank higher in search results. Need captions with your video? No problem, check out our article on How to request captions, subtitles and .SRT files
Hard of hearing viewers to enjoy your video too.
And that's all you need to post your video: an attractive thumbnail, an intriguing title, clear copy with a call to action, and captions! Still need help with sharing? Take a look at our guide to video sharing terminology!
Need help or have questions? Contact us. We'd love to help!