One of the hardest parts about posting your video can be deciding what to write in your description. Here are some tips on what to consider:
Write for your target audience: Who are they? What is the best language to use to engage with them? For example, you might choose different language for high school students and retirees.
Emoticons or emoji in social media posts are colourful visual tools that help to catch your audience's eye. 🍔🐸🍷🎉
Keep it short and to the point. Your post copy should be a brief overview of the content of your video, but it shouldn't give too much away (otherwise, why would your audience watch!)
Include a clear call to action: Every post should have a call to action. This gives your audience an action to complete after watching your video. This could include: sharing, liking, following, staying tuned for the next video, clicking a link in the description, or commenting on your video. Read our article to learn more about creating an effective call to action.
Tagging: Where appropriate, tag companies and/or people who are directly relevant to your post, or who you are collaborating with you. By doing this, you can tap into their audience and increase your organic reach.
Hashtagging: You can also gain more reach by using hashtags. Social media users can search for content by looking through content that use specific hashtags. For example, if someone wanted to find content about dogs, they might search the hashtag #dogs. Learn more about hashtagging best practices in our article!
Brand voice: Remember when you are posting this video that you are doing so on behalf of your brand, so make sure that your language is aligned with your brand's values. Try having a colleague read your description to make sure it flows, that it’s relevant and that there are no spelling mistakes.
Remember, to simplify your video description: write for your target audience, use eye-catching emoji, keep it short, give your audience a call to action, tag your collaborators, #hashtag for broader reach, and stay on brand.
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