Video Best Practices & Templates

Insights and tips on how to plan, film, edit and share videos for maximum results

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47 articles in this collection
Written by Melissa De Coster, Andrew McInnes, Daniel Chiha and 3 others

Video Planning - The Basics

Why you should plan your video

Planning can make or break your video

Written by Melissa De Coster
Updated over a week ago

How to plan a video

Guide + Video Plan Template

Written by Andrew McInnes
Updated over a week ago

How to script and storyboard

Guide + Template

Written by Andrew McInnes
Updated over a week ago

Video Planning - Next level

How to set a goal and KPIs for your video

What to achieve and track

Written by Melissa De Coster
Updated over a week ago

How to grab and keep attention in video

3-10-30 rule for maximum impact

Written by Melissa De Coster
Updated over a week ago

The optimal video length

4 key factors to determine the ideal length

Written by Melissa De Coster
Updated over a week ago

How to create an effective call to action

Different types and the optimal timing

Written by Melissa De Coster
Updated over a week ago

How to make a video series

Plan, shoot, edit and share your series efficiently for maximum impact

Written by Andrew McInnes
Updated over a week ago

How to build a video strategy

How to get started and top video strategy tips

Written by Andrew McInnes
Updated over a week ago

How to get maximum engagement

How to get more video likes, comments and shares

Written by Melissa De Coster
Updated over a week ago

Why and how to build a video content plan

4 step guide to content planning

Written by Andrew McInnes
Updated over a week ago

Shoot best practices

6 tips for filming on your phone

Improve the videos you film on your phone

Written by Justin Walker
Updated over a week ago

How to frame your shot

In three easy steps

Written by Daniel Chiha
Updated over a week ago

How to light your talent

Using natural light or the Shootsta Kit LED light

Written by Zack Jay
Updated over a week ago

Three-point lighting

How to light your talent using 3 light sources

Written by Zack Jay
Updated over a week ago

How to read from an autocue or teleprompter

Tips on how to be engaging on camera

Written by Justin Walker
Updated over a week ago

The Optimal Video Dimensions

The ideal aspect ratio and screen resolution for your video type

Written by Melissa De Coster
Updated over a week ago

6 Basic Video Types: guides and templates

How to plan a 1-person interview

The ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

How to shoot a 1-person interview

How to set up + directing talent

Written by Melissa De Coster
Updated over a week ago

How to plan a 2-person interview

The ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

How to shoot a 2-person interview

How to set up + directing talent

Written by Andrew McInnes
Updated over a week ago

How to plan a piece to camera

The ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

How to shoot a piece to camera

How to set up + directing talent

Written by Andrew McInnes
Updated over a week ago

How to plan a tutorial video

The ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

How to shoot a tutorial video

In this article you will learn about how to film a tutorial video.

Written by Luke Walker
Updated over a week ago

How to plan a visual story

Example video + the ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

How to plan an event video

The ideal video structure + video plan template

Written by Andrew McInnes
Updated over a week ago

Learn how to 'speak video'

Plan Terminology

How to speak the lingo of a video strategist

Written by Daniel Chiha
Updated over a week ago

Shoot Terminology

How to speak the lingo of a video creator

Written by Luke Walker
Updated over a week ago

Editing Terminology

How to speak the lingo of a video editor

Written by Zack Jay
Updated over a week ago

Share Terminology

How to speak the lingo of a video manager

Written by Daniel Chiha
Updated over a week ago

Posting a video: what you’ll need

A guide to thumbnails, titles, copy and captions

Written by Daniel Chiha
Updated over a week ago

How to upload .SRT files to your video

Written by Melissa De Coster
Updated over a week ago

How to read your video analytics

Understanding the performance of your video.

Written by Melissa De Coster
Updated over a week ago

How to write a good video description or post copy

Finding the right content, style, and length.

Written by Daniel Chiha
Updated over a week ago

When to post your video for maximum engagement

Best practices for posting times on social media and other platforms

Written by Daniel Chiha
Updated over a week ago

How to pick a good video title

Best practice for video titles

Written by Daniel Chiha
Updated over a week ago

How to create a great thumbnail

Explanation and tips for creating or choosing a thumbnail

Written by Daniel Chiha
Updated over a week ago

How to optimise your video post for maximum reach

in search results and platform feeds

Written by Melissa De Coster
Updated over a week ago

How to optimise your video for maximum engagement on LinkedIn

How to get people to like, comment and share

Written by Melissa De Coster
Updated over a week ago

#hashtagging Best Practices

Top tips on how to utilise hashtags to your advantage

Written by Daniel Chiha
Updated over a week ago

What are .SRT Files?

Written by Zack Jay
Updated over a week ago

How to edit .SRT files

How to edit the spelling and timing in your captions

Written by Zack Jay
Updated over a week ago

FAQ's

How do I record my screen?

Software and tips to capture your screen

Written by Melissa De Coster
Updated over a week ago

Do I need a film permit?

Best practices for filming in public areas

Written by Daniel Chiha
Updated over a week ago

Do I need a talent waiver form?

When to get written approval from your talent

Written by Daniel Chiha
Updated over a week ago

Do I need to apply makeup for a shoot?

The makeup and hair tips you need to know before filming

Written by Daniel Chiha
Updated over a week ago