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Video Best Practices & Templates
Video Best Practices & Templates
Insights and tips on how to plan, film, edit and share videos for maximum results
+4
47 articles in this collection
Written by
Talina Neal,
Melissa De Coster,
Andrew McInnes
and 4 others
Video Planning - The Basics
Why you should plan your video
Planning can make or break your video
Written by
Melissa De Coster
Updated over a week ago
How to plan a video
Guide + Video Plan Template
Written by
Andrew McInnes
Updated over a week ago
How to script and storyboard
Guide + Template
Written by
Andrew McInnes
Updated over a week ago
Video Planning - Next level
How to set a goal and KPIs for your video
What to achieve and track
Written by
Melissa De Coster
Updated over a week ago
How to grab and keep attention in video
3-10-30 rule for maximum impact
Written by
Melissa De Coster
Updated over a week ago
The optimal video length
4 key factors to determine the ideal length
Written by
Melissa De Coster
Updated over a week ago
How to create an effective call to action
Different types and the optimal timing
Written by
Melissa De Coster
Updated over a week ago
How to make a video series
Plan, shoot, edit and share your series efficiently for maximum impact
Written by
Andrew McInnes
Updated over a week ago
How to build a video strategy
How to get started and top video strategy tips
Written by
Andrew McInnes
Updated this week
How to get maximum engagement
How to get more video likes, comments and shares
Written by
Melissa De Coster
Updated over a week ago
Why and how to build a video content plan
4 step guide to content planning
Written by
Andrew McInnes
Updated over a week ago
Shoot best practices
6 tips for filming on your phone
Improve the videos you film on your phone
Written by
Justin Walker
Updated over a week ago
How to frame your shot
In three easy steps
Written by
Daniel Chiha
Updated over a week ago
How to light your talent
Using natural light or the Shootsta Kit LED light
Written by
Zack Jay
Updated over a week ago
Three-point lighting
How to light your talent using 3 light sources
Written by
Zack Jay
Updated over a week ago
How to read from an autocue or teleprompter
Tips on how to be engaging on camera
Written by
Justin Walker
Updated over a week ago
The Optimal Video Dimensions
The ideal aspect ratio and screen resolution for your video type
Written by
Melissa De Coster
Updated over a week ago
6 Basic Video Types: guides and templates
How to plan a 1-person interview
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a 1-person interview
How to set up + directing talent
Written by
Melissa De Coster
Updated over a week ago
How to plan a 2-person interview
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a 2-person interview
How to set up + directing talent
Written by
Andrew McInnes
Updated over a week ago
How to plan a piece to camera
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a piece to camera
How to set up + directing talent
Written by
Andrew McInnes
Updated over a week ago
How to plan a tutorial video
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a tutorial video
In this article you will learn about how to film a tutorial video.
Written by
Luke Walker
Updated over a week ago
How to plan a visual story
Example video + the ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to plan an event video
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
Learn how to 'speak video'
Plan Terminology
How to speak the lingo of a video strategist
Written by
Daniel Chiha
Updated over a week ago
Shoot Terminology
How to speak the lingo of a video creator
Written by
Luke Walker
Updated over a week ago
Editing Terminology
How to speak the lingo of a video editor
Written by
Zack Jay
Updated over a week ago
Share Terminology
How to speak the lingo of a video manager
Written by
Daniel Chiha
Updated over a week ago
Sharing - the basics
Posting a video: what you’ll need
A guide to thumbnails, titles, copy and captions
Written by
Daniel Chiha
Updated over a week ago
How to upload .SRT files to your video
Written by
Melissa De Coster
Updated over a week ago
How to read your video analytics
Understanding the performance of your video.
Written by
Melissa De Coster
Updated over a week ago
How to write a good video description or post copy
Finding the right content, style, and length.
Written by
Daniel Chiha
Updated over a week ago
When to post your video for maximum engagement
Best practices for posting times on social media and other platforms
Written by
Daniel Chiha
Updated over a week ago
How to pick a good video title
Best practice for video titles
Written by
Daniel Chiha
Updated over a week ago
How to create a great thumbnail
Explanation and tips for creating or choosing a thumbnail
Written by
Daniel Chiha
Updated over a week ago
How to optimise your video post for maximum reach
in search results and platform feeds
Written by
Melissa De Coster
Updated this week
How to optimise your video for maximum engagement on LinkedIn
How to get people to like, comment and share
Written by
Melissa De Coster
Updated over a week ago
#hashtagging Best Practices
Top tips on how to utilise hashtags to your advantage
Written by
Daniel Chiha
Updated over a week ago
What are .SRT Files?
Written by
Zack Jay
Updated over a week ago
How to edit .SRT files
How to edit the spelling and timing in your captions
Written by
Zack Jay
Updated over a week ago
FAQ's
How do I record my screen?
Software and tips to capture your screen
Written by
Talina Neal
Updated over a week ago
Do I need a film permit?
Best practices for filming in public areas
Written by
Daniel Chiha
Updated over a week ago
Do I need a talent waiver form?
When to get written approval from your talent
Written by
Daniel Chiha
Updated over a week ago
Do I need to apply makeup for a shoot?
The makeup and hair tips you need to know before filming
Written by
Daniel Chiha
Updated over a week ago
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