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Video Best Practices & Templates
Video Best Practices & Templates
Insights and tips on how to plan, film, edit and share videos for maximum results
+4
47 articles in this collection
Written by
Talina Neal,
Melissa De Coster,
Phoebe Kahn
and 4 others
Three-point lighting
How to light your talent using 3 light sources
Written by
Zack Jay
Updated over a week ago
Video Planning - The Basics
Why you should plan your video
Planning can make or break your video
Written by
Melissa De Coster
Updated over a week ago
How to plan a video
Guide + Video Plan Template
Written by
Andrew McInnes
Updated over a week ago
How to script and storyboard
Guide + Template
Written by
Andrew McInnes
Updated over a week ago
Video Planning - Next level
How to set a goal and KPIs for your video
What to achieve and track
Written by
Melissa De Coster
Updated over a week ago
How to grab and keep attention in video
3-10-30 rule for maximum impact
Written by
Melissa De Coster
Updated over a week ago
The optimal video length
4 key factors to determine the ideal length
Written by
Melissa De Coster
Updated over a week ago
How to create an effective call to action
Different types and the optimal timing
Written by
Melissa De Coster
Updated over a week ago
How to make a video series
Plan, shoot, edit and share your series efficiently for maximum impact
Written by
Andrew McInnes
Updated over a week ago
How to build a video strategy
How to get started and top video strategy tips
Written by
Andrew McInnes
Updated over a week ago
Why and how to build a video content plan
4 step guide to content planning
Written by
Andrew McInnes
Updated over a week ago
How to get maximum engagement
How to get more video likes, comments and shares
Written by
Melissa De Coster
Updated over a week ago
Shoot best practices
The Optimal Video Dimensions
The ideal aspect ratio and screen resolution for your video type
Written by
Melissa De Coster
Updated over a week ago
How to read from an autocue or teleprompter
Tips on how to be engaging on camera
Written by
Justin Walker
Updated over a week ago
6 tips for filming on your phone
Improve the videos you film on your phone
Written by
Justin Walker
Updated over a week ago
How to frame your shot
In three easy steps
Written by
Phoebe Kahn
Updated over a week ago
How to light your talent
Using natural light or the Shootsta Kit LED light
Written by
Zack Jay
Updated over a week ago
6 Basic Video Types: guides and templates
How to plan a 1-person interview
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated yesterday
How to shoot a 1-person interview
How to set up + directing talent
Written by
Melissa De Coster
Updated over a week ago
How to plan a 2-person interview
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a 2-person interview
How to set up + directing talent
Written by
Andrew McInnes
Updated over a week ago
How to plan a piece to camera
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a piece to camera
How to set up + directing talent
Written by
Andrew McInnes
Updated over a week ago
How to plan a tutorial video
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
How to shoot a tutorial video
In this article you will learn about how to film a tutorial video.
Written by
Luke Walker
Updated over a week ago
How to plan a visual story
Example video + the ideal video structure + video plan template
Written by
Andrew McInnes
Updated yesterday
How to plan an event video
The ideal video structure + video plan template
Written by
Andrew McInnes
Updated over a week ago
Learn how to 'speak video'
Plan Terminology
How to speak the lingo of a video strategist
Written by
Phoebe Kahn
Updated over a week ago
Shoot Terminology
How to speak the lingo of a video creator
Written by
Luke Walker
Updated over a week ago
Editing Terminology
How to speak the lingo of a video editor
Written by
Zack Jay
Updated over a week ago
Share Terminology
How to speak the lingo of a video manager
Written by
Phoebe Kahn
Updated over a week ago
Sharing - the basics
Posting a video: what you’ll need
A guide to thumbnails, titles, copy and captions
Written by
Phoebe Kahn
Updated over a week ago
How to upload .SRT files to your video
Written by
Melissa De Coster
Updated over a week ago
How to read your video analytics
Understanding the performance of your video.
Written by
Melissa De Coster
Updated over a week ago
How to write a good video description or post copy
Finding the right content, style, and length.
Written by
Phoebe Kahn
Updated over a week ago
When to post your video for maximum engagement
Best practices for posting times on social media and other platforms
Written by
Phoebe Kahn
Updated over a week ago
How to pick a good video title
Best practice for video titles
Written by
Phoebe Kahn
Updated over a week ago
How to create a great thumbnail
Explanation and tips for creating or choosing a thumbnail
Written by
Phoebe Kahn
Updated over a week ago
How to optimise your video post for maximum reach
in search results and platform feeds
Written by
Melissa De Coster
Updated over a week ago
How to optimise your video for maximum engagement on LinkedIn
How to get people to like, comment and share
Written by
Melissa De Coster
Updated over a week ago
#hashtagging Best Practices
Top tips on how to utilise hashtags to your advantage
Written by
Phoebe Kahn
Updated over a week ago
What are .SRT Files?
Written by
Zack Jay
Updated over a week ago
How to edit .SRT files
How to edit the spelling and timing in your captions
Written by
Zack Jay
Updated over a week ago
FAQ's
How do I record my screen?
Software and tips to capture your screen
Written by
Talina Neal
Updated over a week ago
Do I need a film permit?
Best practices for filming in public areas
Written by
Phoebe Kahn
Updated over a week ago
Do I need a talent waiver form?
When to get written approval from your talent
Written by
Phoebe Kahn
Updated over a week ago
Do I need to apply makeup for a shoot?
The makeup and hair tips you need to know before filming
Written by
Phoebe Kahn
Updated over a week ago
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