How to Brief in Custom Animated Videos

Here's how to request Pro Animated Videos from Shootsta's Animation Team

Animated Videos

Animation is a high-quality, cost-effective explainer video for your business. They are a compelling way to communicate to your audience and we offer a range of Animation Theme Styles to suit your message.

How to request an Animated Video be created:

You can create and request an Pro Animated Project from the Pro page, select 'Animation' to proceed.


First, Tell Us More about your Pro Animated Project:

Your Animation and Edit team would love to know:

Who your audience is?

What is the mood of your animated project?

What emotions are you trying to convey?

What products, services, or features are you highlighting with your animated video?

Any key messages?

Will you have a Call-to-action?

What does success look like for this video?

**If you have all of this in a document, you can upload it to your Pro Animation brief as well.**


Brief in a Custom Pro Animated Video:

You can request a fully custom Pro Animated Video from your animator.

Or Select one of our Shootsta Animation Themes to style your video: 

If you are looking for a faster turnaround time, select one of Shootsta's Animation Theme Styles. These Animation Theme Styles can drastically reduce your production time. We have developed many theme styles to choose from that suit an array of animation video needs. 


Script your Pro Animated Video:

The Script Editor is an open text field to start crafting your script. You can create your script directly in the editor or simply paste from another document. Your work is auto-saved on every keystroke, so there is no need to save as you go!

There is a handy Duration Timer & Word Counter on the top right for you to keep track of the duration of your video.



Storyboard like a pro with Shootsta's Visual Builder:

Once you have determined your narrative in the Script Editor, click Next to move over to the the Visual Builder. This is where you can split your script into sections or scenes & apply specific visual direction or actual media clips directly to that scene.


Split your script into scenes

To split your script into scenes, use the Split Scene tool. Simply place the text cursor at the place you want to break the script. Click the 'plus' icon to create a new scene. Do this each time you want a visual change or new 'scene' in the video.


Give visual direction

Add a description in the right hand column of what the visuals on screen need to be.

Upload your own

Alternately, you can add clips directly from the right hand drawer.

For animation Themes, you can browse the available scenes associated to your selected Theme, or upload your own media.



Add Comments to any Scenes!

Any clips added to a scene can be commented on to give detailed briefing instructions to your Editor or Animator. Simply click on the speech bubble icon then add comments directly on the clip.


Remember, the more detail you can provide your Editor or Animator about your vision in the Visual Builder, the easier it will be to nail your storyboard the first time!

select your add-ons and submit it to us. We’ll be on it! Our Animation Team will be in touch and go over every stage of the production timeline and the cost with you.


If you’d like a professional voice-over talent to read your script to make your video stand out, feel free to browse and search from the range of professional voice-over artists in the Voice-over tab. The voice-over fee will be quoted according to the script (which is why we've added a word count and time estimate to the script page) and will be invoiced to you at month-end.

The Cost:

An Animated Explainer can run up to 3 minutes in length, with the credit cost being 1 credit per 45 seconds. So, a project of 3 minutes can go up to a total of 4 credits.

Any duration beyond 3 minutes and any bespoke request will be further discussed and quoted for your agreement.

Working with our Animators:

As a general guide, the expected timeline for a non-bespoke project begins after your script has been confirmed and approved for a voice-over recording if this has been requested. Then a storyboard will be developed for your review to ensure all the details are correct and on-brand.

Your First Cut!

Next, when the storyboard is approved, the actual animation production work begins!

Sit back and relax, while we work hard to get your project started. This is the final stage and it can take up to 10 days or more to turn around the first cut.

Have any questions? Message us via Live Chat. We'd love to help!